We are pleased to introduce Valentina, the founder of the Swedish brand Fabulous Goose. Faboulous Goose are renowned for their beautiful, high quality blankets. In this interview, Valentina tells us about herself as well as her gorgeous designs.

Tell a bit about yourself

I turned 40 in 2015, have been married to my better half for quite some time now and have three kids. I speak five languages and would describe myself as curious. I adore art, fashion, architecture, sociology, anthropology and learning about cultural differences.

I believe that the world would be a better place if education was provided to all girls around the world, and sports were made accessible to all kids.

What is the story behind Fabulous Goose?

'Wonderful Adventures of Nils' by Selma Lagerlöf was one of my favourite stories when I was little and has definitely inspired me. The goose itself is a free and modest bird. Every time I look at the sky and see geese flying by, I know that I chose the right mascot.

How would you describe the design process for your products?

With regards to the design process itself, I don't have a design background but I collaborate with different people who do. Sometimes I have a particular product idea and get help to design it. On other occasions the design process is more of a co-creation process where I contribute with concept ideas or thoughts on elements that should come with a particular product. The simplest design process we use involves choosing patterns from a selection and then creating the collection that I have in mind.

My personal focus is on three elements: quality, comfort and durability. It goes without saying that all our products are produced locally and certified. I truly believe that we help our customers to make safe and rewarding choices, we never skimp on any part of the production process. As the focus of our products is on comfort, soft materials are key in order to create a pleasant feel and therefore the perfect balance to the busy outside world. I want our products to enhance well-being and help one enjoy the everyday through their special and comforting qualities.

Where are your items produced?

We produce in Denmark, Sweden and Germany. This year we’re planning to add a new merino wool quality that is made in Italy.

What is your favorite item in your collection?

I am very proud of our paper ornaments DIY kits and the cushion Mr. Fly Guy. Both products have a very complicated artistic design but they look great.

Where can people find you and your products?

Our Goose is a very international bird. So far we've worked with retailers in 38 different countries. Through our webshop www.fabgoose.com we receive orders from even more countries around the world. This is one of the things I like most about having my own business, all the interesting people that I get the chance to connect with. Social media is another beautiful place where I also get to meet our customers. I use Instagram nearly daily, Facebook is more about sharing our blogposts and Pinterest is the place where I get inspired. We also send out newsletters. You can sign up for them here.

How would you describe the perfect heiter moment?

I am actually quite melancholic, therefore seeing your daily updates on Instagram and being reminded of cheerful things are good for me. I would say that for me heiter is connected to a bright and sunny day. It’s also about time spent with other people.

I feel heiter when I am genuinely surprised and that is probably why I enjoy going to the theater with my daughter so much. Positive feedback from our customers does really cheer me up too.

Images: Fabulous Goose

Interview: Katharina Geissler-Evans, heiter magazine