Supporting the small business owners within the heiter community has always been an important part of our work here at heiter magazine. This year we’re trying to help by offering Heiter (or Anti-Overwhelm) Business Sessions for them.

The sessions are run by business coaches and experts that assist you in reducing the noise out there and focusing on what’s important in running a business: your well-being and skills.

In this online session, that is run on the 10th of June at 11 AM BST | 12 PM CET by Sophie Caldecott, we will learn the gentle art of intuitive, overwhelm-free SEO. There are thousands of people out there, actively using search engines to look for work like yours every month, and optimising your website copy and content to help them find you is actually a lot simpler and more enjoyable than you might think. It will also help you step away from the constant churn of algorithms and work at a slower, more sustainable and enjoyable pace.

In this workshop we'll explore:

• The psychology of search, and how to use empathy and integrity when planning content for your audience

• The core principles of writing SEO-friendly copy and why it makes your writing better

• How to lean into your natural content creation rhythms to tell your story in a slow living-friendly way

Ticket price: €24

You will receive a zoom link to attend the session a few days prior to the event (via email). There will also be a replay available for everyone (including those of you who cannot make it live).

Good to know: if you’d like to attend all upcoming heiter business sessions and take advantage of more benefits that help you build connections and cerate heiter moments, we recommend to sign up for Level 2 of The Heiter Society (instead of purchasing this individual tickets). Doors to the membership will close in late May. Level 1 members have the chance to get a ticket on a discounted rate.